The startup landscape has become overly saturated with more than 130,000 new startups being established daily. Although venture capital (VC) funding has also become quite prevalent, most startups fail to last more than five years. So how can a startup get a fighting chance in this competitive market?
Developing a mobile app could be the key. A mobile app improves the user experience with its ease of access and simplicity. Companies that focus on optimizing the user experience typically see a significant return on investment (ROI). A mobile app can also provide a positive ROI due to its potential to aid in cost-effective growth.
Supporting your business idea with a mobile app can make it easier to appeal to investors as well. Mobile apps can help demonstrate to investors how your idea can scale, address the needs of the target market and their concerns, be future-focused, and turn a profit. Additionally, a mobile app can be used to bring in more revenue through the app purchase itself as well as in-app spending like subscriptions and in-app ads.
Startups, scale-ups, and small businesses can benefit long-term from utilizing a mobile app development partner and creating an app that can support their business plan.
Source: Tapptitude