Digital platforms have had a meteoric rise following the onset of the COVID pandemic. Zoom has become a titan in the online space today while in pre-2019 it was a relatively niche product. Businesses across the globe have moved to become at least partially digital. This has changed many things, but an interesting one is the rise of digital events.
Digital events and hybrid events have virtual components to help make the event run smoothly. Event in this context mainly means any organized meeting or significant work-based occasion. These events being digital saves time, money, improve focus, and even increase productivity.
This sets up digital events as having some distinct advantages over the physical. Little things like the ability to include virtual games and markers add a lot to digital events. Yet still, it’s not all perfect. Digital events have the same notable problems that digital occasions at large hold.
When communicating online, people tend to be less comfortable. Video calls are still an imperfect art, and many prefer the real experience of physical events. Also of note, digital events have a higher chance of small mishaps. Connection issues, errors in the software, and other tech issues at large can plague digital events.
So while digital events do have distinct advantages, many prefer something more akin to a hybrid event. Hybrid events combining digital and physical aspects to make the best experience possible. Regardless, digital events aren’t going anywhere. And while physical events aren’t either, digital events can only improve in utility and scope.
Source: engagez.com
