Building brand loyalty is one of the most essential practices for a business. When a customer consistently buys from one company and not from their competitors, there is a dual benefit- increased profits and decreased competition. However, this loyalty can be hard to build, as it requires some form of an emotional connection that makes the customers choose one business every time. One of the best ways in the modern business landscape is a loyalty rewards app. Most major companies have adopted this strategy, and the results have been staggering.
It works by offering points to a customer based on the size and frequency of the transaction. Once the customer accumulates enough points, they are able to put it towards some amazing rewards, such as huge discounts, exclusive access to certain products, or even some free goods. Customers are encouraged to keep spending with a specific company to build up their stash of points so they can keep gaining these awards. Shopping with a competitor now sets them back in the long run as they are not able to apply their rewards as quickly. This strategy has been used by many companies across different industries, including Starbucks, Delta Airlines, and Nike. All of them see the appeal of making their customers loyal to their brand.