Global health factors such as an aging population, increased exposure to illness, and increased mortality rates have pushed consumers worldwide to begin using supplements. Today, over 55% of consumers worldwide take said vitamins and supplements on a daily basis. Yet as the supplement industry continues to grow, projected to reach a global value of $98.6 by 2031, the number of consumers is bound to grow alongside it.
The aforementioned growth may also be attributed to the development of new categories within the industry. Previously, supplements were broken down into vitamins, speciality supplements, herbals and botanicals, sports nutrition supplements, and weight management supplements. However, products like sleep gummies, irish moss, and mushroom coffee have been gaining popularity, demonstrated by sleep gummies being up 1483% over the last five years. There has also been a rise of new ingredients within preexisting categories, with 58 of the top 100 pre-workout products featuring a proprietary blend.
Industry professionals like Karen Howard, CEO and Executive Director of Organic and Natural Health Association, are at the forefront of this change. By helping develop new products, further exploring the impacts on health, and ensuring the industry remains transparent and accessible, they are essential in determining the role that supplements play in our future. As a potential consumer, be sure to remain updated on industry and product growth.