Generative AI is an algorithm that creates new iterations of content using existing data. This content can take the form of audio, videos, pictures, text, and simulations. Generative AI is becoming popular in various industries due to its ability to solve problems in innovative ways, and it has increased productivity for companies by up to 40%.
In the marketing industry, generative AI has proved to be particularly effective in creating patterns that capture people’s attention, and it has significantly improved marketing results by 60-170%. Future trends in generative marketing include greater personalization of ads for specific audiences. Small businesses can also benefit from the accessibility of this technology.
Experts predict an explosion of generative AI startups due to its vast potential. The number of AI startups has already increased by 14 times since 2000, and this trend is expected to continue. Business leaders are advised to pay attention to this surge of interest in artificial intelligence to avoid being left behind.
In summary, generative AI in marketing offers new solutions to old problems, increases productivity, and benefits various industries. The marketing industry has seen significant advantages, and future trends include the convergence of AI and IoT. Generative AI startups are expected to grow rapidly, and business leaders must keep an eye on this trend to stay competitive.