Why is Starbucks so Successful Despite its Mediocre Coffee?

Whilst Starbucks’ story goes all the way back to 1971, the significant event was not until Howard Schultz joined a Starbucks store and had a cup of Sumatra.  Schultz joined the business a year later as director of retail operations and marketing after becoming impressed by the operation. After touring Italy in 1983, Schultz became inspired to create Starbucks after experiencing the significance of cafés in Italian living.

He persuaded the founders of Starbucks to adopt the coffeehouse approach in 1984, and the very first Starbucks Caffè Latte was served in Seattle. Schultz returned to Starbucks in 1987, when Giornale acquired it, and left in 1985 to open an Italian-themed coffee shop. There were 17 total stores at the time. There was a viral story on the Internet of under the sea refresher Starbucks, which you might know. Well, this is what made it famous on the Internet.

Schultz took the roles of chief executive officer and chair of the remodeled Starbucks and gave the chain’s cafés an Italian coffee bar feeling. Having left his position as CEO in April 2017, Schultz is still chairman and occupies a 3% stake in the business that went public in 1992, when Starbucks had 165 locations.

The Starbucks story is also about 90% of the company’s revenue is generated by its café network, which added more than two thousand café locations, with the other revenue coming from packaged goods and ‘food service’ (wholesale sales of whole bean and ground coffee, Starbucks under the sea refresher, etc.). Besides its cafés, Starbucks hopes to capture a portion of the “home coffee user” market by offering coffee makers and related pods, which are now available at other stores in addition to Starbucks stores.

The sale of ready-to-drink beverages like Starbucks Double shot® and Frappuccino® through global distribution channels including supermarkets and convenience stores generate additional revenue. Starbucks’ continued priorities are increasing its profit margins and pursuing growth, particularly in the US and China. By driving greater volume through current locations and increasing its worldwide footprint, the company hopes to produce high revenue growth each year over the long term. It aims to increase revenue per share by at least 12% annually.

Factors For Success

There are some factors that have paved the way for the success of Starbucks

Skills and Aspirations:

The Starbucks story contains the company’s principal responsibility to ensure that the culture of the organization is supportive of the kind of employees they wish to express and maintain. Starbucks strives to foster a feeling of belonging among its staff members and patrons, as well as to encourage faith and confidence in the company’s values. Customers return to their store because of the top quality of the coffee and the memorable experience provided by the employees. Starbucks supports an effective, aggressive business approach that is made possible by a passionate dedication to the product.


People’s associations with the Starbucks brand and Starbucks’s experience, as well as the values and culture of how they connect to consumers, are crucial factors in determining its success in the retail market. By engaging in the team and developing a special rapport with them, you may help them to know that exceeding employee and then customer expectations is the main goal. At Starbucks, people are always seen as business partners rather than as commodities.

Research and Setting Trends

Starbucks is a rigorous trendsetter, and efficient management of its innovation timelines is one of the major elements in its Success in achieving persistently significantly higher levels of same-store sales volume. Various coffee brands are offered for customers to test. A substantial competitive advantage for the business is its ability to bring innovative services and products relatively swiftly. 

Budgetary Resources

Starbucks is the largest premium coffee retailer in the world, rendering it more monetarily influential than nearly all of its rivals. The company’s substantial financial capabilities allow it to take advantage of competitive advantages, investments, and expansion efforts that business owners with less capital are not able to.

Many observers question if Starbucks can maintain its upward trend today that it has established a multinational presence. Sharp focus on a number of important challenges, such as research and trend-setting, will be vital for sustained success. The Company keeps expanding its retail operations efficiently. in order to get a strategic advantage. It also looks for ways to capitalize on the Starbucks brand by deploying new merchandise and developing new distribution channels.

Final Thoughts

The success did not come to Starbucks in months but in years and Starbucks maintains its global position. No doubt that Starbucks can be recognized as one of the best and most successful brands both locally and internationally. But real critical thinking is about retaining its position, sustaining success, and focusing on the shape-shifting challenges. Starbucks would always want to keep its success and competitive advantage on the high levels so that reaching them becomes impossible for its competitors. Hopefully, you got to know every single then regarding Starbucks and its coffee.