If you’re the owner or marketing director of a tech business, being as visible as possible to your target audiences is one of the most critical considerations regularly on your plate. There are several ways to go about this, and many small businesses will prioritize those that don’t strain their budget and allow them to maximize visibility at a low cost.
No matter what your business is, making it more visible is key to success. This can be a little more difficult for tech businesses, as competition is often fierce and new technologies can quickly become outdated. However, with some ingenuity and budget-friendly solutions, you can make your tech business stand out from the rest. Here are a few ideas to get you started.
Free Marketing Options
First, consider how you can make use of free marketing channels before turning to paid ones. This includes claiming and optimizing your Google My Business listing, utilizing local search engine optimization techniques to ensure you appear as often as possible for relevant searches in your area, and using social media platforms to reach out to potential customers.
There are a ton of free marketing options available if you know where to look, so do your research and see what makes the most sense for your business before turning to paid alternatives.
Offer Free Consultations
One way to get clients in the door and increase your visibility at the same time is to offer free consultations. This could be a 15-minute phone call, a half-hour in-person meeting, or anything else that would allow you to speak with potential customers and get an idea of their needs.
You can promote free consultations through your website, social media platforms, and offline channels like flyers and business cards. Be sure to clarify what the consultation will entail so that people know what to expect and are more likely to take you up on your offer.
Ensure Quality Signage
Making your physical location more visible can also help get new customers through the door. If you have a brick-and-mortar store, this means ensuring that your signage is high quality and easy to see from the street.
You might also consider things like window decals, A-frame signs, and even banners to help draw attention to your business. Just be sure that whatever you use is in line with the image you want to project for your company.
Repeat Advertising Methods
Several forms of offline marketing typically only involve a one-time expense but can be utilized repeatedly to draw in eyes and new clients. Consider a theme like large car decals and stickers, which can be placed on company vehicles and removed and replaced as needed.
Another option in this category is promotional products, which can be given to potential customers with your business information printed on them. This could be anything from pens and notebooks to water bottles and tote bags.
Networking is vital to small businesses, so attending relevant events greatly increases your company’s visibility. Not only will you have the opportunity to meet new people and promote your business, but you’ll also be able to learn about what other businesses are doing and get some great ideas for marketing and operations.
There are networking events happening all the time, so research and see which ones make the most sense for your business to attend. You might even consider hosting your event at some point down the road.
Canvassing and Door Flyers
Especially for businesses that do a lot of their business offline, canvassing and door flyers can effectively increase visibility. This involves going door to door in a specific area and leaving information about your company for residents.
This is an excellent option if you offer services that people in a specific neighborhood might be interested in, like lawn care, house cleaning, or dog walking. Just be sure to get permission before canvassing an area and to only put your flyers on doors where it’s welcome.
Along similar lines, direct mail can also be a great way to increase your company’s visibility. This involves sending physical mailers with information about your business to people in a specific area. There are different services you can utilize if you’re looking to go in this direction.
This is an excellent option if you have a list of potential customers or want to target a specific neighborhood. You can even include coupons or other offers in your mailer to help encourage people to use your business.
Speaking at Industry Events
One fantastic way to get your name and face out there is to speak at industry events. This will help you build up your credibility and authority while also allowing you to reach a whole new audience.
Even if you’re just starting out, there are likely several events you could speak at that would be relevant to your business. Do some research and see what’s available in your area. You might be surprised at how many opportunities there are.
Sponsoring Local Events
Another great way to increase your company’s visibility is to sponsor local events. This could be anything from a charity 5k to a music festival. Not only will your business name be included in any promotional materials, but you’ll also have the opportunity to set up a booth or table at the event.
This is a great way to get your business in front of many people who might not have heard of your company before. Plus, it’s a great way to give back to your community.
Consider Classified Ads
While they have a small cost in some cases, classified ads can significantly increase your business’s visibility. These can be placed in local newspapers, online, or in other publications.
Classified ads are especially effective if you’re running a promotion or sale, as you’ll be able to reach a large number of people for a relatively low cost. Plus, they’re often quick and easy to set up.
Get your tech company seen by the right people without spending a fortune
By following the tips we’ve outlined, you can make your tech business more visible without breaking the bank. With a strategic marketing plan and some elbow grease, you can put your business on the map and start seeing results. Have you tried any of these methods to market your tech company? What has worked best for you?